The snack game is getting a global makeover, with Americans increasingly opting for bold and unique international flavors.
While classic American snacks like chips and candy bars still dominate, a growing interest in exotic treats, snacks with unique ingredients or international origins has caught the attention of American consumers.
TastyFinds decided to conduct research to determine which snacks Americans are in love with.
Below are our findings:
Key Takeaways:
- With an average monthly search volume of 301,000, Takis take the top position as the most searched snacks in the USA
- Doritos, Pop Tarts, Oreos , Pretzels are fighing for second spot
- The least search for snacks are rice krispies treats, fruit gushers and gardetto’s snack mix.
Methodology:
- We first analyzed Google Trends data to determine the top popular snacks in the USA
- Then, we use Google keyword planner data to determine the most searched-for snacks based on the average monthly search volume.
Top 10 Most Popular Snacks in The USA
- Takis – 301,000
- Doritos – 165,000
- Pop Tarts – 165,000
- Oreos – 165,000
- Pretzels – 165,000
- Cheetos – 135,000
- M&M – 135,000
- Cheez it – 135,000
- Lays – 110,000
- Skittles – 110,000
- Milky Way – 110,000
- Pringles – 90,500
10 Least Popular Snacks in The USA
- Hershey’s bars – 27100
- Cracker jacks- 27100
- Wheat thins – 27100
- Planters peanuts – 22200
- Smartfood popcorn – 22200
- Peanut m&ms – 18100
- Sunchips – 14800
- Rice krispies treats – 9900
- Fruit gushers – 5400
- Gardetto’s snack mix – 2900
Let’s get to know!
1. Takis
Takis, the Mexican-origin chip offers intense spice and bold flavor to snack time. Known for its deep red color and fiery, tangy taste, Takis are rolled tortilla chips coated in a combination of chili powder, lime, and salt.
While Takis may not have originated in the U.S., they’ve firmly established themselves as a staple in the snack aisle, with various flavors like Fuego and Nitro offering different levels of heat.
2. Doritos
Originally created in the 1960s by Frito-Lay, Doritos quickly became a household name in America. But what makes Doritos truly stand out in the context of exotic snacks is its extensive flavor profile, which often pulls inspiration from international cuisines.
Flavors like Taco, Spicy Sweet Chili, and Cool Ranch have made the snack a familiar favorite. However, the introduction of more unique options like Wasabi, Sriracha, and even Lemon Limon has opened the door for Doritos to cater to adventurous eaters.
3: Pop-Tarts
Pop-Tarts, the beloved pastry filled with gooey frosting and fruit or chocolate fillings, may seem like an all-American snack. However, its appeal goes beyond just domestic borders.
Originally launched by Kellogg’s in 1964, Pop-Tarts have evolved into a global sensation, with flavors ranging from traditional Strawberry and Blueberry to more exotic creations like Frosted Maple Bacon and Frosted Chocolate Chip.
The introduction of savory varieties, like Egg and Sausage, has also piqued the curiosity of U.S. snack lovers looking for something new and exciting.
4. Oreos
What makes Oreos particularly exotic is their ability to adapt to diverse cultural tastes. From the exotic Green Tea Oreos found in Japan to the popular Dulce de Leche flavor introduced in Latin America, Oreos have successfully integrated international flavors into their lineup.
These flavor variations have become highly sought-after by Americans looking to indulge in snacks with a more global twist. The iconic cookie has been delighting Americans for over a century as it was initially introduced in 1912 by the National Biscuit Company (now Nabisco).
5. Pretzels
The pretzel is another snack that, while deeply rooted in American culture, draws its origins from Germany. What makes it “exotic” in this context is their journey from European delicacy to an American snack phenomenon.
Variations like pretzel crisps and pretzel sticks are available in a range of flavors, from garlic to honey mustard, giving consumers a chance to enjoy both savory and sweet pretzel options.
Today, the combination of crunchy pretzels and unique seasoning options, such as Sriracha or cheddar, makes them a snack with an exotic appeal for those eager to explore new tastes.
6. Cheetos
For many, Cheetos are a go-to snack for satisfying cravings with their signature cheese dust and addictive crunch. Though originating in the United States in 1948, Cheetos have become a worldwide sensation, with different countries adding their unique spin to the beloved snack.
In particular, the U.S. market has seen an influx of Flamin’ Hot Cheetos and Sweet Chili Cheetos, both of which cater to the growing preference for spicy and tangy snacks. The bold flavors and bright orange hue of Cheetos give them a distinct and exotic appeal, and their popularity is fueled by social media trends and celebrity endorsements.
7. M&Ms
M&Ms, those small, colorful candy-coated chocolates have been a long-time favorite in the U.S. but these little treats have become far more exotic as the brand continues to experiment with unique flavors.
The company has released a variety of limited-edition and regionally-inspired flavors such as Pretzel M&Ms, Caramel M&Ms, and Hazelnut M&Ms, appealing to a broader audience interested in exploring different tastes.
In addition, M&Ms has collaborated with international partners to introduce flavors inspired by foreign markets. For example, the Matcha Green Tea M&Ms from Japan and Peanut Butter M&Ms in the U.S. showcase the snack’s global appeal.
8. Cheez-It
Cheez-It crackers have been a beloved snack for decades. The original Cheddar flavor remains a top seller, but newer varieties, such as Extra Toasty and Hot & Spicy, push the boundaries of taste.
What makes Cheez-Its stand out in the exotic snack category is the brand’s use of ingredients inspired by global cheese varieties, such as Parmesan or Swiss. These flavors bring a sophisticated twist to an otherwise simple snack.
9. Cheerios
While Cheerios are generally regarded as a breakfast food, their versatility makes them a common snack choice across the U.S. The cereal, originally created by General Mills in 1941, has taken on a life of its own in the snack world, offering various international and seasonal flavors, such as Apple Cinnamon, Honey Nut, and Chocolate Cheerios.
The inclusion of international flavors such as Maple Cheerios in Canada, Chocolate Almond Cheerios in other countries gives this breakfast favorite an exotic twist.
10. Lays
Lay’s chips offers a wide range of classic flavors such as Classic, BBQ, and Sour Cream & Onion. However, the brand has embraced international influences by introducing exotic and limited-edition flavors inspired by global cuisines.
Indian Tikka Masala, Korean BBQ, and Thai Sweet Chili are just a few examples of Lay’s global flavor lineup, catering to American consumers eager to experience international snacks without leaving their hometowns.
11. Skittles
Skittles are another U.S. candy that has become a global sensation. These colorful chewy candies, first introduced in 1979, have consistently delivered new and exciting flavor combinations.
What makes Skittles exotic is their international-inspired flavors such as Tropical, Wild Berry, and Sour varieties. The candy’s international influence extends beyond just the flavors, with regional editions like the Skittles Sour which are particularly popular in the U.K.
12. Milky Way
The Milky Way bar, first introduced in 1923, has long been a staple in the U.S. candy aisle. Though its roots are firmly planted in the U.S., the Milky Way has also become a widely available snack internationally.
Popular variations of the Milky Way include regional releases such as the Milky Way Crispy Rolls and the Milky Way Midnight, which cater to different taste preferences around the world.
13. Pringles
Pringles, known for their unique stackable shape and consistent crunch, have become a global snack favorite. The brand’s ability to offer exotic flavors, such as Wasabi, Ketchup, and Paprika, makes them a popular choice among consumers who seek to try something new.
These flavors have found a loyal following in the U.S., where snack lovers enjoy the mix of familiar chip texture with international influences.
14. Snickers
Since its creation in 1930, Snickers has become one of the most popular snacks worldwide. Its simple combination of caramel, peanuts, and nougat has made it a go-to snack in the U.S., and regional flavors like Snickers Almond and Snickers Peanut Butter have helped it stay fresh.
These variations give the classic Snickers a more exotic appeal, catering to American tastes.
15. KitKat
The KitKat bar is another favorite with a strong international presence. While the original KitKat was first created in the U.K. in 1935, it gained massive popularity in the U.S. and beyond.
What makes KitKat exotic are the many regional flavors released around the world. From Green Tea KitKats in Japan to Mint KitKats in the U.S., the candy bar’s diversity of flavors has helped it maintain a broad appeal across different markets.
16. Twinkies
Twinkies, the iconic cream-filled sponge cakes, have been a staple of American snack culture since 1930. The rise to global fame has introduced them to audiences around the world.
From chocolate-filled Twinkies to more exotic variations like Coconut and Banana flavors, Twinkies have become a beloved treat for those looking for a sweet, indulgent snack.
17. Funyuns
Funyuns are an onion-flavored snack produced by Frito-Lay that has become a unique option for those craving bold, savory snacks. It was inspired by Asian flavors, particularly the Japanese snack Onion Rings.
Funyuns have a distinct taste that sets them apart from more traditional American snacks. Their crunch and onion flavor make them an exotic snack for those seeking a different taste experience.
Final Thoughts:
Whether it’s the fiery heat of Takis or the sweetness of Pop-Tarts, Americans are increasingly turning to exotic snacks to satisfy their cravings and explore new tastes.
As this trend continues to grow, the future of snack time will undoubtedly involve even more exciting, global-inspired offerings. So, the next time you’re reaching for a bag of chips or a chocolate bar, you may just be enjoying a flavor from the other side of the world.
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